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| − | Price comparison websites should be regulated because the information they provide is not always fair, a consumer group has said.
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| − | The consumers' association Which? said some sites gave misleading quotes on insurance policies and could cause customers to spend more than necessary.
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| − | Initial prices could seem very cheap because some sites automatically pre-selected certain options, it said.
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| − | One comparison site said the research was "at odds" with its own figures.
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| − | Concerns
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| − | The City watchdog, the Financial Services Authority (FSA), said the report echoed some of its concerns about price comparison websites.
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| − | "We note the findings and will bear them in mind as part of our ongoing supervision of the market," said a spokesman for the FSA.
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| − | Assumptions
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| − | Which? tested the market, by getting a researcher to use a false name to gather car insurance quotes from 11 comparison sites.
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| − | She put the same details in every time, and was offered prices ranging between �310.28 and �660.20.
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| − | The consumer group said this discrepancy could be partly explained by some comparison sites making assumptions about the driver.
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| − | For example, one decided that she would park her car on the road overnight. That small detail made her premium �83 more expensive than if she had specified that she would leave it in her garage.
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| − | Which? argued that comparison sites gave the impression that there was no need to go anywhere else but, in fact, they did not cover the whole market.
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| − | Continue reading the main story
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| − | According to its research, some sites covered less than a third of the market for certain insurance products. The coverage of the credit card and savings account markets was much wider.
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| − | Which? asked more than 9,000 of its members to rate 11 comparison sites, giving them a percentage for customer satisfaction. The highest score any site received was 44%.
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| − | 'Better chance'
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| − | One comparison website - Moneysupermarket.com - was second on the satisfaction league table with 43%. However, it disputed some of the Which? findings.
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| − | Head of content Clare Francis said the website's own customer satisfaction survey found that 92% of people said they would use the site again.
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| − | "Last year we saved our customers �800m, so there is clearly a lot of people out there who really value the benefit of using a price comparison site to find the best deal for them," she said, stressing that the website was free to use.
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| − | "When it comes to car insurance, for example, we compare more than a hundred companies, so you stand a much better chance of finding the best value cover, and the right policy cover if you use a comparison site."
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